Paris 2024

Project

Paris 2024 Summer Olympic Branding

Discipline

Branding

Objective

Paris is often referred to as The City of Light. It is because of its leading role during the Age of Enlightenment, and more literally because Paris was the first large European city to light up street lighting.

But when the tower first constructed, most of the Parisians hated it and even move where they cannot see it. They hated it because the Eiffel Tower is the first large steel construction and which is not familiar to most people.

But now the Eiffel Tower lights up its 20,000 light bulbs every day. A great number of tourists visit Paris to watch this. In stereotypes and biases, the Eiffel Tower was once in danger to be remove, but now it is shining in the center of the city. 

Approach

The logo symbolizes the Eiffel Tower, the most representative icon of Paris with three primary colors of lights. It is representing 3 big different human skin colors that are gathered around the 6 continents and shining.

Wishing that the 2024 Paris Olympic could be overcome cultural differences and biases but shining the light of harmony.