Rocky Horror Show

Project

The Rocky Horror Picture Show Convention Branding

Discipline

Branding

Objective

The Rocky Horror Picture Show is a parody tribute to the science fiction and horror B movies produced by 20th Century Fox in 1975. Because of its esoteric story, critically panned when initially released, it became known as the Midnight movie's pioneer. It’s been half of a century since the movie was released, still reruns in theaters and produced as a musical, and performed in many cities worldwide.

Approach

The original Rocky Picture Show convention seemed only for its manias. Using the significant colors bright magenta and deep purple from which represent the movie character Rocky Horror make the convention more comprehensible. Also, it delivers a more exciting mood by using the famous quotes and scenes of the movie.