BANG!
Project
Board Game Rebranding
Discipline
Packaging Design / Rebranding
Objective
Bang! is a Wild West-themed social deduction card game in Western-style, between a group of Outlaws and the Sheriff, who is their primary target. The Deputies incognitos help the Sheriff, but there is also a Renegade pursuing his own goal! In BANG! each player plays one of these roles and represents a famous Wild West-inspired character.
Approach
The original Bang! was also nominated by the Italian board game design award. However, all the role characters and the illustrations of the background were incoherent. The new concept carries the US state Arizona theme throughout the entire game with famous western movie characters. All the elements combine to bring unification and aesthetics and get closer to what the theme initially intended.
