Delirium

Project

Delirium Tremens Rebranding

Discipline

Packaging Design / Rebranding

Objective

In 1920 Leon Huyghe arrived from Poperinge in Melle, Belgium and started working in the local brewery. After 4 years he constructed his own brewery and then Delirium Tremens was first brewed on 26 December 1988. The brewing team developed the beer at the specific request of Italian beer enthusiasts with a preference for this type of beer. The particular character and the unique taste of Delirium Tremens result from the use of three different kinds of yeast.

Approach

It was inspired by the name Delirium Tremens. It means a rapid onset of confusion and delusion usually caused by withdrawal from alcohol. With each taste of the beers, created the illustrations with three different styles of hallucinations. However, not to give such hideous feelings, put beer hops, and flowery images. Also, didn’t forget to put the company’s signature symbol, the giant elephant.